April Crews

I drafted all content for this mail piece which described the agenda and character of Michelle Darbro, state representative candidate for Illinois District 20, within the Chicago suburbs. Darbro won her primary bid on March 17, 2020.

I wrote this social media post, determining the best time to schedule it on the anniversary of National PTA's Founders Day. The post garnered a reach of over 21,000 views and engagement of over 1,000 teachers, parents and other education advocates, bringing 225 shares and 161 likes.

REACH: 21,795 | ENGAGEMENTS: 1,564

I created the original content for this direct mailer for the campaign of Rep. Rita Mayfield of Illinois.

I created this landing page for TOP Step Consulting, a SaaS tech company with over 250 clients. The landing page was a vehicle for customers to upload a white paper on the benefits of Professional Services Automation (PSA) cloud software.

I created content for 12 emails for this campaign targeting technology transfer professionals who would be interested in partnering with HJF to market their inventions and other works. The content language that I crafted for those emails was also used for this press release that kicked off a technology showcase. The showcase highlighted selections of the more than 230 technologies HJF has available for license that range from therapeutics and treatments to vaccines and devices.

I line edited this vocational guide "Adolescent Competencies for

Family Planning Service Providers" for health service providers to assist them in understanding gender norms and more in the area of family planning.

I wrote the communications plan for the 2021 HJF employee survey campaign, a campaign that used email marketing and intranet blog posts to encourage employee participation in an employee survey about employee satisfaction. I also drafted the timeline and all content for the emails that were sent to employees, and the blog posts that would be posted on the HJF intranet.

The third edition of this toolkit for homeowners, published by the Federal Emergency Management Agency (FEMA) was released in 2023 and offers basic guidance and tools for homeowners and occupants to learn about building codes and how they can make homes more resilient against earthquakes, flooding, hurricanes and other natural hazards.

I researched flood grants that the 2023 administration provided to regional and state governments and wrote content for the entire blog post.

I wrote this blog post from research from press releases, website content and video footage gathered from the 2019 ALS advocacy conference.

I drafted this internal guide for Vertex employees that needed guidance on punctuation when writing documents such as case studies, research papers, etc.

A report on cybersecurity within the BIM industry

I collected information for and wrote the draft for the ALS Association Annual Report for Fiscal Year ending in January 2018. The report highlights corporate sponsorships, organizational leadership, and provides a FY18 Financial Summary, research activities, care services to ALS patients, fundraising and advocacy activities including the Walk to End ALS campaigns - mission-related fundraising activities that raise funds to advance treatments and help serve those with ALS, a chronic, fatal, neurological disease.

It’s Time to Get Serious About Encouraging Women and Black Girls to Pursue STEM
Dr. Martin Luther King Jr. once said: “Darkness cannot drive out darkness, only light can do that.”
Right now, many young middle school Black girls are unaware of the contributions of Black women in science, technology, engineering and mathematics (STEM). Lacking this knowledge and, as a result, the role models that might inspire curiosity, young Black girls are often not encouraged and do not pursue STEM elective...

Each April, Rebuilding Together brings together volunteers across the nation for National Rebuilding Month, an annual call to service, to help solve the urgent need for safe homes and communities for those in need.

In 2023, Rebuilding Together affiliates will work with over 14,000 volunteers – veterans, older adults, families, and disaster survivors – to provide essential, health and safety home repairs, including flooring repairs and replacement, and weatherization repairs.