Writer & Content Specialist with 10+ years of experience crafting content for annual reports, blog posts, newsletters, press releases and social media. Technical skills: WordPress, Joomla, Meltwater.
EMAIL MARKETING: HJF Technology Transfer Tech Showcase (March 2021)
I created content for 12 emails for this campaign targeting technology transfer professionals who would be interested in partnering with HJF to market their inventions and other works. The content language that I crafted for those emails was also used for this press release that kicked off a technology showcase. The showcase highlighted selections of the more than 230 technologies HJF has available for license that range from therapeutics and treatments to vaccines and devices.
DIRECT MAIL: Democrat Rita Hayfield: She Never Stops Fighting for Us (FEB 2020)
I created the original content for this direct mailer for the campaign of Rep. Rita Mayfield of Illinois.
WEB CONTENT: IT Solutions for Bioinformatics & Medical Research (May 2021)
I assisted in content creation for the IT services page of the Henry M. Jackson Foundation for Military Medicine (HJF) in preparation for its Enabling Military Medical Research & Governance (EMERGE) marketing campaign.
COPYEDITING CLIP: Defining & Advancing a Gender-Competent Family Planning Service Provider: Competency Framework & eLearning Course (DEC 2021)
I copy-edited this training manual for punctuation, grammar, and sentence structure for clarity. The document was published by USAID’s Office of Population and Reproductive Health as part of the HRH2030 initiative. It was developed to provide a global gender-competency framework and eLearning for family planning service providers to improve gender-awareness in health workers.
DIRECT MAIL PIECE: Michelle Darbro: Public Service Not Political Agendas (Feb. 2020)
I drafted all content for this mail piece which described the agenda and character of Michelle Darbro, state representative candidate for Illinois District 20, within the Chicago suburbs. Darbro won her primary bid on March 17, 2020.
BLOG POST: 8 Questions to Ask before Opening a Bank or Credit Union Account (May 2014)
With the exception of the first sentence which was updated for 2021, I conducted all research and wrote this entire blog post, originally posted in 2014.
Both banks and credit unions offer financial products that include checking and savings accounts, and loans, but they do have two major differences.
The first is that banks are for-profit corporations, owned by stockholders. Credit unions, on the other hand...
SOCIAL MEDIA POST: National PTA Founders Day (FEB 2019)
I wrote this social media post and determined the best time to schedule it to announced the anniversary of National PTA's Founders Day on February 17th, 2019. The post garnered a reach of over 21,000 views and the engagement of over 1,000 teachers, parents & other education advocates that included 225 shares and 161 likes.
REACH: 21,795 | ENGAGEMENTS: 1,564
BLOG POST: High School Students Raise Money for ALS Research (OCT 2019)
I wrote this article from email correspondence and interviews with educators who were involved.
ALS Advocates Take Action During Congressional Recess (2019)
I wrote this blog post from research from press releases, website content and video footage gathered from the 2019 ALS advocacy conference.
WEB ARTICLE: Official Recognized for Role in Reopening of Pentagon Blood Donation Center (2010)
While working as a sub-contractor with Lockheed Martin, I wrote this article on the re-opening of the Pentagon Blood Donor Center for the Armed Services Blood Program. Ms. Embrey's work and dedication made it possible for the center to relocate and reopen at a new site.
ANNUAL REPORT: National ALS Association (published June 2019)
I drafted the ALS Association Annual Report for Fiscal Year ending in January 2018. The report highlights corporate sponsorships, organizational leadership, and provides a FY18 Financial Summary, research activities, care services to ALS patients, fundraising and advocacy activities including the Ice Bucket Challenge and Walk to End ALS campaigns - mission-related fundraising activities that raise funds to advance treatments and help serve those with ALS, a chronic, fatal, neurological disease.
LANDING PAGE: Discover the Power of Professional Services Automation (PSA) (2016)
I created this landing page for TOP Step Consulting, a SaaS tech company with over 250 clients. The landing page was a vehicle for customers to upload a white paper on the benefits of Professional Services Automation (PSA) cloud software.
MARKETING COLLATERAL: PTA Legislative Checklist (2019)
I line-edited grammar, spelling and word order for this legislative brochure distributed by the National Parent-Teacher Association (PTA). Given to PTA members and advocates that attended the 2019 National PTA Legislative Conference, the brochure contains effective parent and family stakeholder engagement provisions in education and youth-related reauthorization bills. These priorities were presented to legislators at the PTA sponsored conference.
Personal Finance Monthly Newsletter-Military Saves Campaign (May 2014)
I organized all content for this monthly newsletter from October 2013 - August 2014 for the personal finance campaign called Military Saves.
E-NEWSLETTER: Groveton Baptist Church 75th Anniversary Timeline (2018)
The March 2018 Groveton Baptist Church 75th anniversary newsletter was sent to over 200 members and included information on the churche's historic timeline, a call for volunteers and information on its sister church Primera Iglesia Bautista.